This past Sunday evening during Super Bowl XLIX, Carnival Corporation unveiled a brand new marketing campaign dubbed, “Come Back To The Sea.” The corporation wide marketing campaign launched with a one minute commercial featuring breathtaking shots of cruise ships plying through calm waters and shots of guests walking along sandy beaches or gazing at the beautiful […]
Carnival Corporation is planning on making a big splash this January during Super Bowl XLIX with a brand new commercial. A commercial that will be chosen by the public from a collection of four semi-finalist commercials. Yet, while four commercials are in the running, only one captures the true beauty of cruising. The commercial is […]
Today, Celebrity Cruises launched a new, multi-million dollar marketing campaign, sharing guest experiences and how they “Remember Everything” from their Celebrity cruise. Beginning today, the new marketing campaign will appear throughout trade, paper, and digital media. In addition, three 30 second commercials will debut on national television in both the United States and Canada. When […]
Commercials are meant to convey a message and sell a product. For the travel industry, specifically the cruise industry, it can be tough. Cruise lines aren’t selling a single product, they are selling a vacation experience. Throughout the last year or so, a few of the cruise lines have launched commercials that I believe capture […]
On September 23rd, Carnival will debut a brand new national marketing campaign across the major TV networks. The new marketing campaign focuses on unforgettable and memorable vacation moments experienced every day by the cruise line’s millions of guests, featuring photos from their guests. Earlier this year, guests were asked to send Carnival photos and videos of […]