As part of MSC Cruises’ growing online and social media presence, which recently saw the company reach over one million Facebook fans worldwide, last Saturday MSC Cruises launched a global YouTube channel to inspire travellers across the world with its uniquely Mediterranean way of life.
MSC Cruises has developed a complete and customized YouTube brand channel to effectively convey the MSC brand and the unique travel experiences offered by the company.
Inspired by its Mediterranean roots, the region’s celebrated values of authenticity, humanity and warmth are at the heart of the MSC experience. The channel’s engaging design and video content convey these values along with the enthusiasm, energy and informality that are found only on an MSC cruise.
The global channel is divided by country, enabling viewers to discover the world of MSC Cruises through videos in their own language.
Current highlights include the new Mediterranean Moments TV commercial which follows a day on board an MSC cruise with a focus on four of the company’s key values – discovery, the art of eating, the value of time and sociability. At the crux of each scene, time seems to slow down to emphasise the particular moment being savoured, reinforcing MSC Cruises’ unique philosophy- that life should be measured in moments, not minutes.
Viewers can also go behind the scenes of the new commercial with The Making-Of, and discover more about the MSC Cruises philosophy through the company’s brand manifesto, The Masters of the Sea. At Your Service.
With the launch of this customized global YouTube brand channel, travellers can now taste MSC’s unique way of life before they even step on board.
View all of this and more at www.youtube.com/msccruises.
[divider]
Photos and article courtesy of MSC Cruises.
